Thanks for landing in our tiny, denim dream-land. So grateful to have you here.

I’ve always been drawn to denim - not just as clothing, but as something grounding, familiar and truly authentic to me. Some of the most unforgettable images and memories in my mind are wrapped in denim: vintage 501s on a cool-girl, my dad always in Levi’s when I was young (& still to this day), a cowboy under a wide sky - the pair of dungarees that made ‘me feel like me’ as a little girl.

A desire for everyone to feel at home in their own being shapes everything I do. I believe in slowing down, being embodied and present - in knowing we are enough just as we are. I want us to live softly and intentionally — and I believe the clothes we wear should help us feel that way. Pieces that allow us to be fully ourselves. Pieces we love, and that love us back.

That’s why I started AETH. It was a long dream that slowly took shape as I gave myself permission to be more than one thing. To share my joy, in my own way - vintage denim, thoughtfully chosen, that’s comfortable, loved, and holds meaning. To offer a wardrobe that feels like home - one that holds space for journaling mornings, golden afternoons, and everything in between. Denim to live in, ground in, dream in.

I hope you feel as much your Self in them as I do.

About us

Gem xxx


Black and white photo of a woman smiling, with messy hair, wearing a spaghetti strap top, a necklace with a cross pendant, and hoop earrings, in front of a dark background with sunlight on her face.
Blurry black-and-white photo of a woman with long hair, wearing a white crop top and high-waisted jeans, standing against a plain wall.

*lover of 501s, forest walks, horses, golden retrievers & easeful days 

Gemma - AETH Founder*


Gemini Pair
£210.00

my Favourite Pair.

Of course, I love every pair of denim at AETH…but, if I had to choose, these are the current pair I’d be adding to my vintage collection…

The Gemini Pair.