Thanks for landing in our tiny, denim dream-land. So grateful to have you here.
I’ve always been drawn to denim - not just as clothing, but as something grounding, familiar and truly authentic to me. Some of the most unforgettable images and memories in my mind are wrapped in denim: vintage 501s on a cool-girl, my dad always in Levi’s when I was young (& still to this day), a cowboy under a wide sky - the pair of dungarees that made ‘me feel like me’ as a little girl.
A desire for everyone to feel at home in their own being shapes everything I do. I believe in slowing down, being embodied and present - in knowing we are enough just as we are. I want us to live softly and intentionally — and I believe the clothes we wear should help us feel that way. Pieces that allow us to be fully ourselves. Pieces we love, and that love us back.
That’s why I started AETH. It was a long dream that slowly took shape as I gave myself permission to be more than one thing. To share my joy, in my own way - vintage denim, thoughtfully chosen, that’s comfortable, loved, and holds meaning. To offer a wardrobe that feels like home - one that holds space for journaling mornings, golden afternoons, and everything in between. Denim to live in, ground in, dream in.
I hope you feel as much your Self in them as I do.
About us
Gem xxx
*lover of 501s, forest walks, horses, golden retrievers & easeful days
Gemma - AETH Founder*
my Favourite Pair.
Of course, I love every pair of denim at AETH…but, if I had to choose, these are the current pair I’d be adding to my vintage collection…
The Gemini Pair.